Give the idea a development brief.
What should this product express and support?
A shared brief gives creative and technical teams a clear direction for developing the detail.
Identify the intended customer, use, collection and product attributes. Agree the design references, material questions, development milestones and decision owners. Distinguish the shared collection direction from the requirements of an individual style or product.
- 01Product & collection brief
- 02Design and material references
- 03Development calendar & owners
